You paid for every lead. AI makes sure none go cold.
Klarical captures every enquiry from ads, marketplaces, WhatsApp and your website, assigns it to the right salesperson in seconds, and keeps chasing until somebody actually replies — drafting the message itself when your rep does not know what to say.
No credit card. Free setup, data migration and team training.
app.klarical.in/leads
New leads · today
24 unassigned
AKRahul SharmaMeta AdsNew
SMPriya NairIndiaMARTFollow-up
AKImran QureshiWebsiteMeeting
RJDevika RaoGoogle AdsNew
SMSandeep YadavJustDialContacted
Follow-up due · 2:30 PM
Priya Nair has had no contact for 3 days. Draft ready to send on WhatsApp.
sources captured automatically
15
sources captured automatically
the follow-up engine is awake
24×7
the follow-up engine is awake
free, no card needed
3 days
free, no card needed
The problem
A lead goes cold in 7 days
Nothing dramatic happens. Nobody deletes anything. The enquiry simply sits there while the buyer talks to whoever answered first.
Day 1
They still remember you
The form is fresh, the ad is fresh, they are comparing two or three options.
Day 3
They have moved on
Someone else called back. Your rep is still meaning to, right after this other thing.
Day 7
They have already bought
You paid for the click, the enquiry and the follow-up that never happened.
Chance of getting a replyRelative to day one
100%
74%
51%
34%
22%
13%
7%
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Directional, not a laboratory result — but it is the shape every sales manager recognises. Klarical's job is to flatten it: the follow-up is scheduled the moment the lead lands, and the lead turns red the moment it is missed.
How it runs
Five things happen without anyone pressing a button
This is the loop one lead travels from the moment it arrives. Your team joins at the point where a human actually helps — the conversation.
01Capture
The enquiry arrives on its own
Meta, Google, IndiaMART, WhatsApp, your website — connected once, then delivered straight into the pipeline. No exports, no forwarding.
New lead from Meta Ads · 0.8s after submit
02Assign
It gets an owner before it gets cold
Round-robin across whoever is active, respecting branches and teams. A lead nobody owns is a lead nobody calls.
Assigned to Priya · fewest open leads
03Chase
The follow-up chases itself
Every lead carries a next action with a time on it. Miss it and it turns red on the rep’s screen and their manager’s, then escalates.
Untouched 24h · reminder sent, manager copied
04Draft
The message is written for you
Reps stall because they do not know what to say. Klarical reads the lead’s own call notes and drafts the follow-up in English, Hindi or Hinglish.
Draft ready · Hinglish · from 3 call notes
05Learn
You find out which source pays
Cost per lead and conversion by source, rep and month — the numbers that decide where next month’s ad budget goes.
IndiaMART · ₹412 per won deal
Lead sources
Every enquiry lands in Klarical automatically
Connect a source once and it keeps delivering — no exports, no forwarding, no copy-paste from a phone at the end of the day. Fifteen sources, one inbox, one owner per lead.
Ads you pay for
3
Lead forms arrive the second they are submitted.
Meta / Facebook
Instagram
Google Ads
Marketplaces & portals
6
Stop copying enquiries out of a seller panel.
IndiaMART
JustDial
TradeIndia
99acres
MagicBricks
Housing.com
Your own channels
6
Your site, your store, your WhatsApp number.
Website forms
Landing pages
WhatsApp Business
Shopify
Zapier
Custom API
Running something we have not listed? The signed inbound webhook and the custom API take a lead from anything that can send JSON — your ERP, an old website, a partner's portal.
What it does
Six jobs, done properly
Klarical is not a general-purpose CRM with an Indian coat of paint. Every screen exists because a business owner lost money without it.
01
Capture every lead
Ads, marketplaces, your website and WhatsApp all land in the same pipeline within seconds of the enquiry.
Fifteen connected sources plus a custom API
Excel and CSV import with column mapping
Duplicate detection before a second rep calls
02
Route it to the right rep
A lead with no owner is a lead nobody calls. Klarical assigns one the moment it arrives.
Round-robin distribution across the active team
Branches, teams and manager visibility
Reassign in one tap when someone is on leave
03
Never miss a follow-up
Every lead carries a next action with a time on it. Miss it and the lead turns red on the owner’s screen and their manager’s.
Untouched-lead alerts on your own time window
Call, WhatsApp and meeting logged on a timeline
Today view that opens on what is already late
04
Quotations & invoices with GST
Send the quote while the buyer is still interested, from the same screen as the lead.
GST-correct line items, HSN and amount in words
PDF ready to share on WhatsApp in one tap
Convert an accepted quotation to an invoice
05
AI follow-up writer
Reps stall because they do not know what to say next. Klarical drafts it from the lead’s own history.
Follow-up messages in English, Hindi or Hinglish
Reads the actual call notes, not a template
Ask questions about your own pipeline in plain language
06
Reports that show which source pays
Not vanity counts — the numbers that decide where next month’s ad budget goes.
All prices exclude 18% GST. Pay by UPI — we approve the account the same day. Compare every feature
Included in every plan
The parts most CRMs charge extra for
A CRM only works if your team actually uses it, and they only use it if someone set it up properly. That part is on us, on every plan, including the cheapest one.
Free setup
We create your pipeline, your users and your lead sources with you on a call. You do not configure anything alone.
Data migration
Send us the Excel, the WhatsApp exports, the old CRM dump. We map the columns and load it — at no cost.
Team training
A live session for your salespeople in Hindi or English, plus a short refresher whenever you add someone.
Your data stays yours
Export your leads to CSV whenever you want. Leave and we hand it all over — nothing is held hostage.
Built in Jaipur, India for Indian businesses
Made by people who have sat in the same sales review as you
GST on the quotation. WhatsApp as the real channel. Marketplace enquiries that arrive at midnight. Klarical is built around how selling actually works here — not translated from a product designed for somewhere else.
15
Lead sources connected
Ads, marketplaces, property portals, WhatsApp, your website and a custom API.
1 day
From signup to your team using it
Setup, migration of your existing sheet and a live training session — all included.
₹0
To start
A 3-day free trial with no credit card, on the full product rather than a stripped preview.
Questions
The things people ask before signing up
If yours is not here, message us — you will get a person, not a ticket number.
No — every price on this site is exclusive of tax and 18% GST is added at checkout. You get a proper GST invoice with our GSTIN, so the whole subscription is an input credit for your business. Quotations and invoices you raise inside Klarical are GST-correct too: line-item tax, HSN codes and the amount in words.
Does it work on a mobile?
Yes, and that is where most of your team will live. Klarical is built mobile-first: a salesperson opens today's follow-ups, taps to call, taps to WhatsApp, and logs the outcome in two taps — from the field, on one hand. Nothing is desktop-only.
Can I import my existing Excel sheet?
Yes. Upload the file and map your columns to Klarical's fields — name, phone, source, owner, stage, notes. Duplicates are flagged before anything is created. If the sheet is messy, send it to us and we will do the migration for you as part of free setup.
What happens after the 3-day trial ends?
Nothing is deleted. Your account moves to a read-only state until you pick a plan, and your leads, activity history and documents are exactly where you left them. Pay by UPI and the account is reopened the same day, usually within a couple of hours.
Do I need a credit card to start?
No card, no bank details, no sales call before you can look at it. Sign up with your email and you are inside the product in under a minute. When you decide to continue, you pay by UPI — the same way you pay for everything else.
Can my team keep using WhatsApp?
That is the point. Klarical does not ask your reps to change channel — it opens WhatsApp with the right lead and a drafted message, and records that the follow-up happened. On the higher plans, follow-up cadences are scheduled and sent for you, and WhatsApp Business enquiries flow in as leads automatically.
Is my data safe, and can my salespeople see everything?
Every business's data is isolated at the database level — no shared views, no accidental cross-tenant queries. Inside your account you control who sees what: salespeople see their own leads, managers see their team, and you can hide revenue figures from salespeople entirely. Passwords are hashed, connector secrets are encrypted at rest, and every sensitive action is written to an audit trail.
Can I export my data and leave?
Yes. Leads and reports export to CSV from inside the app on paid plans, and if you ever close the account we will hand you a full export. We do lock export in the short window just before a renewal date to prevent abuse — if you need it in that window, message us and we unlock it for you.
Tell us how leads reach you today
Send one message describing your business and where your enquiries come from. We will tell you honestly whether Klarical helps — and if it does, we will have you set up, migrated and trained before the trial is over.